Creating Case Studies for Your Tender Bid

A key component of the tender writing process is creating case studies for prospective buyers and authorities to read through at their leisure. This gives you the chance to demonstrate that you are capable of delivering the contract requirements in full, while giving them a chance to measure your ability to hit the various project targets.

Experienced bid writers know that case studies can make or break your chances of winning a tender. If well-written and to-the-point, a case study will highlight your experience in the industry, showcase your skills and expertise, and prove that you are capable of delivering measurable results.

But where to begin? Here are 5 useful hints and tips for creating cased studies for your tender bid.

The Overview

Start your case study off strong by giving a potted summary of the project, with all key information referenced in the first paragraph or so. Like any report, the purpose of this initial overview is to hook the reader (in this case, the bid evaluator) from the very beginning. Mention the important factors, such as size, value, and scope so that they can immediately see the relevance to the tender you are currently bidding on.

The Evidence

Anybody can make claims about a given project and how they performed, but evaluators will be looking for evidence of same. It’s not enough to say that you completed a given project on time and under budget – you need to demonstrate how you did that. A more detailed breakdown of the case (compared to the overview, at least) will be expected here.

The Personnel

You should, where possible, mention the various members of staff involved in the project by name, particularly if they are going to be part of the team for the tender you are bidding for. This shows that you hire employees that deliver results and – assuming they still working for you – that you retain competent staff with a track record of success.

The Challenges

Listing the main challenges you faced during the project serves a double purpose. First, it demonstrates that you can break a project into its component parts and, second, it shows whether there are similar challenges involved with this new tender. If so, then your case study is not only describing your achievements on a past project, but laying out how you can repeat that same success here.

Success and Improvements

As you conclude your case study, you should mention contract successes, as well as project successes. This includes such things as meeting any service level agreements and key performance indicators on a consistent basis. It’s also important to highlight where you improved upon such metrics, showing that your deliver above and beyond your contracted requirements. 

If you need help putting together an effective case study for your bid, or with any other aspect of the tendering process, get in touch with Your Tender Team today. Speak to a member of the team on 0116 218 2700 to discuss your requirements and to get a free, no obligation quote for our services.

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